Busta sounded bitter. But he was making a point. Nowadays, bouncy beats with a catchy hook seem to rule the Hip-Hop world. “2 steps”, “This is why I am hot” or Soulja boy are only some of the good examples. You don’t even have to have spitting skill anymore. If you know how to come up with a catchy hook and an unique dance. Record labels would love you to death. Because it’s cheap to produce (FruitLoop is free), promotion budget down to nothing (Myspace & YouTube), and most importantly, you might sell a million ringtones before even your album hits the store.